The Michael Bland Method:
Training

Creativity | Media Interview Techniques |
Media Relations | Rescuing Reputation | Presentation Skills Public Relations | Internal Communications
Stress Management & Personal Development

Michael Bland provides courses in most aspects of public relations, communications, and stress/personal development.

Each course is based on a tried and successful format but there is considerable flexibility to suit an individual clients’ needs.

Michael’s unique training style combines more than 25 years of extensive experience and wisdom with the latest knowledge of communication psychology.

Courses are usually held in groups as this makes for better training. Delegates learn from each other and a positive ‘group dynamic’ develops. However, one-to-one training is frequently conducted for senior people who cannot spare more than a few hours, or where confidentiality is a major concern.

The venue can be either at the client’s premises or at an outside location such as a hotel, broadcast studio or dedicated training centre.

2007 Courses:

Creativity

A highly popular course to help individuals and groups understand what creativity is, and how to harness it to win and maintain more business.

Media Interview Techniques

•  Understanding the media, their priorities
•  and motivation
•  Formulating positive messages
•  Preparing for an interview
•  Broadcast interview techniques
•  Print interview techniques
•  Handling negative or incorrect coverage

This course involves a high degree of individual interview practice of all types.

Media Relations

Taught separately or as part of the Media Interviews course. Deals in depth with how to understand journalists, how to overcome their ‘So What?’ barrier, how to ‘cultivate’ them and develop a successful working relationship.

Rescuing Reputation

* Understanding the nature of crisis
* Realistic and acheivable crisis preparation
* The crisis handling checklist
* Analysing and communicating with various ‘audiences’
* Handling the media

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Presentation skills

* Preparing a script that works
* Understanding audiences
* Presentation techniques that are easy to learn and practise
* Effective use of visual aids
* Communicating with sincereity and enthusiasm

This course involves individual practice presentations, playback and analysis.

Public Relations

Courses are taught on most aspects of public relations practice. They can be dedicated to a single subject or include any combination of:

* Strategic planning
* Corporate communications
* Media relations
* Press relations
* Press events
* Writing skills
* Media interview techniques
* Successful presentations and pitches
* Crisis management
* Creativity
* Suceeding in a PR career

Internal Communications

* The role of communications in the management mix
* Formulating messages that work
* The various methods – pros and cons
* Evaluation and attitude surveys
* Structuring and internal communications programme

Stress Management & Personal Development

Ways to improve self worth and reduce stress with a combination of personal philosophy, meditation, energy management and getting in touch with the bigger picture to achieve fulfilment at work and in life generally.

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Want to know more?

For further information on any of the above, email info@michaelbland.com